Mobile Gaming Poised for Q2 2006

The mobile gambling market is poised for rapid expansion as gambling operators develop their remote operations. Companies in the m-gambling value chain are beginning to position themselves and mobile gambling will take off in earnest in Q2 2006. This is the finding from a new study, "Mobile gambling: Identifying winning market strategies", published by industry research company, visiongain.

Visiongain estimates that the mobile gambling market will generate revenues totalling $4.26 billion in 2008. The limited number of gambling operators and the small number of devices that are suited for mobile gambling activities have inhibited the number of gamblers who use mobile devices. This is about to change, however, and visiongain forecasts significant growth ahead.

"As regulatory, technical and other challenges are gradually resolved, gambling operators are expected to begin actively marketing mobile gambling to their customers, starting in the middle of 2006," says report author Jean-Pierre Aubertin. "Initial trials of mobile gambling sites have confirmed the channel as viable sources of income for gambling site operators such as William Hill and Ladbrokes," he noted.

The segments of the mobile gambling market covered in this study refer to services being developed that will complement those currently delivered by fixed and online gaming operators. Visiongain believes mobile gambling represents the logical extension of online gambling, and forms part of the segment of the gambling industry known as remote gambling.

This report examines the significance and impact that mobile gambling will have on the gambling and cellular industries. It outlines and examines the various solutions offered by leading vendors on the market and offers a comprehensive assessment of the attitudes and expectations of end-users. Advice on pricing and pricing levels are also discussed for different segments of the market.