Thursday, March 15, 2007

A ban on TV adverts for gambling is being lifted under new laws. Casinos,
betting shops and online gambling sites will be able to advertise on
television for the first time but the commercials must comply with a code
which aims to ensure they are "socially responsible". This means the adverts
must not imply gambling can be a solution to financial problems but some
campaigners remain "deeply concerned". Salvation Army public affairs unit
spokesman Captain Matt Spencer said: "Adverts are designed to stimulate
demand and, as gambling advertising increases, our fear is that more people
will be drawn into an addiction which can be devastating for individuals,
families and the communities in which they live. "Advertising may also have
the effect of further 'normalising' gambling in our culture, but gambling
should not be considered a normal leisure activity since it can be highly
addictive and damaging." "The effects of increased gambling advertising need
to be closely monitored to assess its impact on gambling trends and any
associated potential rise in problem gambling." Minister for Sport Richard
Caborn welcomed the new advertising codes, saying: "They set out clearly
what is and isn't acceptable advertising practice for all gambling operators
while making sure that the protection of children and vulnerable people is a
central consideration of all advertising campaigns. "But we are not
complacent and will monitor the impact of the new advertising rules."