Wednesday, June 07, 2006

The most prestigious symbol in all of poker will have a new look in 2006.
For more than 36 years, winning a gold bracelet at the World Series of
Poker(R) has stood as the game's ultimate accomplishment. The 37th annual
World Series of Poker, which runs from June 25 to August 10 at the Rio
All-Suite Hotel & Casino in Las Vegas, will feature redesigned winners'
bracelets as well as a champion's bracelet as unique as the honor of wearing
it. "It's impossible to overstate the value of a World Series of Poker gold
bracelet to anyone who takes the game seriously: It is the equivalent of
winning the Stanley Cup in hockey or the Lombardi Trophy in football," said
World Series of Poker Commissioner Jeffrey Pollack. "The champion's bracelet
at the 37th annual World Series of Poker will be the best ever - something
the winner will take pride in for a lifetime."

TRITON Jewelry, a division of Frederick Goldman, Inc., is developing the
bracelets and a specialized line of jewelry for men and women modeled on its
design. The new line, which will consist of pendants, bracelets, cuff links,
rings, a key ring and a money clip, will feature the World Series of Poker
logo and be thematically consistent with the champion's bracelet. The new
line of jewelry will be available at independent jewelers and merchants in
the fall.

This year's World Series of Poker will feature a total of 45 events in which
players will have an opportunity to win a gold bracelet. Forty-four winner
bracelets will be crafted from 14-karat yellow gold, enhanced with full-cut
white diamonds. The center plaque is hand set with 66 diamonds weighing
one-third of a carat and is supported by roughly 35 grams of solid diamond
cut rope chain.

The champion's bracelet - bestowed upon the winner of the $10,000 No Limit
Texas Hold'em Main Event - will be crafted from 14-karat white and yellow
gold, with full-cut white diamonds. The plaque is handset with 170
hand-picked diamonds weighing more than six carats. The bracelet's center
features uniquely shaped precious color stones to represent the suit
designs - a heart-shaped ruby for the Heart suit, a princess cut-shaped ruby
for the Diamond suit, a heart-shaped black sapphire for the Spade suit and
three round black diamonds for the Club suit. The bracelet's plaque is
supported by roughly 58 grams of solid diamond cut rope chain.

"This is a great opportunity for retailers to bring the appeal and
excitement of the World Series of Poker home in a personal statement of
individual style," said Jonathan Goldman, chairman of Frederick Goldman,
Inc.

The World Series of Poker is the largest, richest and most prestigious live
poker event in the world. In 2005, players from more than 40 nations took
part in the World Series of Poker, generating a total prize pool in excess
of $103 million. Main Event champion Joseph Hachem took home a record payday
of $7.5 million.

Frederick Goldman, Inc. is one of the largest manufacturers of jewelry in
North America. The company's brands include Goldman, ArtCarved, Diana
Classic, Lyric and Triton.

Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment through operating subsidiaries. Since its beginning in
Reno, Nevada 68 years ago, Harrah's has grown through development of new
properties, expansions and acquisitions. Harrah's Entertainment is focused
on building loyalty and value with its customers through a unique
combination of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.