AUTHOR: Jerry "Jet" Whittaker TITLE: Hands-On MobileT and World Poker Tour® Go All In DATE: 10:19 AM ----- BODY: Hands-On Mobile, Inc., the world's leading developer of connected games and
applications, and World Poker Tour Enterprises, Inc. today announced a
multi-year extension to their highly successful deal to continue to bring
the wildly popular World Poker Tour® Texas Hold 'Em and other products to
mobile phones worldwide. "We're excited to continue our relationship with
the World Poker Tour," says Jonathan Sacks, Chief Executive Officer,
Hands-On Mobile. "Together, we brought cutting-edge connected games to the
forefront of the market and made World Poker Tour Texas Hold 'Em the most
successful mobile poker game in the world." With more than 5 million
downloads, 100's of thousands of hands played weekly, and 10's of thousands
of unique users per month, World Poker Tour Texas Hold 'Em has consistently
been a top seller across major carriers worldwide. "Extending our brand
beyond television and onto mobile devices has catapulted the World Poker
Tour franchise into the #1 poker brand across multiple platforms, including
television, mobile and online," says Steve Lipscomb, Founder, President and
Chief Executive Officer, World Poker Tour Enterprises. The licensing
relationship between Hands-On Mobile and WPT® is managed by Brandgenuity
LLC, WPT's strategic product licensing and merchandising agency of record. --------