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GWIN CEO to Host New Show

GWIN Inc. Chairman & CEO Wayne Allyn Root announced today that his new TV series "King of Vegas" will debut on Tuesday, Jan. 17 at 10 p.m. EST/PST on Spike TV. Root serves as co-creator, co-executive producer, and co-host of the show. Root's production company Cool Hand Root serves as one of the production companies on the show. GWIN is entitled to receive 50% of Cool Hand Root's executive producer and ownership participation fees. Root's co-executive producers are Michael Yudin of My Entertainment in New York and Brian Gadinsky of the G Group in Los Angeles. Gadinsky previously served as executive producer of the Fox TV mega-hit "American Idol."

Root's co-host on "King of Vegas" is Max Kellerman of HBO Boxing and ESPN Radio. Kellerman also served as the former host of "Around the Horn" on ESPN. Spike is currently conducting an extensive public relations campaign for "King of Vegas" with Root radio interviews around the country; Root guest starring on Spike's movie of the week "Casino Cinema" with Steve Schirripa of "The Sopranos;" Root appearing on Monday's telecast of Spike's highest-rated show, UFC (Ultimate Fighting Championship); Root appearing in television ads on Spike to promote the debut of "King of Vegas;" and Root starring in ads and video clips at Spiketv.com. Billboards for "King of Vegas" are also up in major cities across the country -- including New York's Times Square and The Sunset Strip in Los Angeles. "King of Vegas" is sponsored by Schick, among other major companies.

CEO Root said, "'King of Vegas' is the first of what we anticipate will be many projects in the GWIN and Cool Hand Root pipeline. 'King of Vegas' will serve as the lynchpin of our plans for creating and producing unique gaming and male-oriented programming for American and international television audiences. When it comes to producing and hosting high-quality television shows that appeal to American gamblers, GWIN and Wayne Allyn Root are in a unique position to build on their many years of experience producing this type of programming. We are confident that 'King of Vegas' will prove that point."

 
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