Harrah's Launches New Promotion

Cash, exotic cars, shopping sprees and deluxe vacations for life? For Harrah's customers, it could be more than a dream. Harrah's Operating Company, Inc., a subsidiary of Harrah's Entertainment, Inc., (NYSE: HET) has joined together with leading travel and retail names for a promotion that gives its customers across the country the chance to live a life of wealth and extravagance.

Harrah's is bringing back the highly popular customer promotion Set for Life(SM) for a second year. The promotion provides Harrah's patrons the opportunity to win a variety of prizes for life - including an annual $100,000 cash payment. Customers will also have the chance to win prizes from Southwest Vacations, Lexus, Simon(R) malls, Harrah's, The Sharper Image (R), and Omaha Steaks-all for life*.

Set for Life launched at select Harrah's casinos on Oct. 10. In all, 21 casinos owned, operated or managed by Harrah's Operating Company, Inc. will participate in the promotion. Set for Life culminates on Dec. 10, when customers from around the nation will join together via video simulcast to view the drawing to identify the seven winning customers. Harrah's Lake Tahoe will host the drawing.

"As the world's largest casino company, Harrah's is in a unique position to work with many of the world's leading consumer brands and create opportunities for our customers to win life-changing prizes through participation in Set for Life," said Ginny Shanks, senior vice president of brand management for Harrah's.

The seven Set for Life prizes for the Dec. 10 drawing are:

-- Set for Life Grand Prize: Winner receives $2 million paid out in annual installments of $100,000 for 20 years;

-- Southwest Vacations for Life: Winner receives $20,000 worth of Southwest Airlines Vacations' travel certificates (unless selected at a New Jersey casino, in which case winner will receive $20,000 cash prize);

-- Lexus for Life Prize: Winner receives necessary paperwork to gain title to one new Lexus automobile every five years, for a total of 4 new Lexus automobiles in 20 years;

-- Simon(R) malls Shopping Spree for Life Prize: Winner will receive $50,000 in Simon(R) malls VISA(R) gift cards (unless selected at a New Jersey casino, in which case winner will receive $40,000 cash prize; terms, conditions and fees which are applicable to Simon(R) malls gift cards are available at http://www.simongiftcard.com);

-- Harrah's for Life Prize: Winner will receive one $30,000 cash prize for travel accommodations for two each year to Harrah's Las Vegas or Harrah's Lake Tahoe properties for 20 years;

-- Omaha Steaks for Life Prize: One Deluxe Culinary Calendar each year for 20 years;

-- The Sharper Image(R) for Life Prize: Winner will receive $20,000 in The Sharper Image(R) gift cards (unless selected at a New Jersey casino, in which case winner receives $20,000 cash prize).

Each of the 21 participating casinos will randomly select five entrants who will qualify to enter the random drawing held during the Set for Life culmination event on Dec. 10. One additional entrant will be selected among those who register online at http://www.harrahs.com/sfl/ for a chance to win prizes, including the $100,000 a year for life*.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 67 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

No purchase or play is required to participate in Set for Life. Eligibility verification is required before Set for Life prizes are awarded and entry into the culmination event in Lake Tahoe is granted. Additional prizes from Southwest Vacations, The Sharper Image (R) and Omaha Steaks will be awarded to customers.